Integrated media combines a variety of art forms, mediums, and marketing techniques to communicate messages. Integrated media includes advertising, branded content, branding, and content, internet, digital, and social media, and more. Integrated media reaches across multiple platforms including audio, video, the web, and more
We offer a comprehensive suite of services including Paid Social, Search Engine Optimization (SEO), Paid Search, Programmatic, and Analytics.
There are so many benefits that you will get if you use the right media, because by choosing the right media can support the marketing strategy that you have planned and influence the success of the marketing strategy.
Target the Right Location
Today’s consumer is on the go – not tethered to a single location – and receives promotions throughout the day from print, in-store, email, Internet and mobile sources. This has led to an evolution in targeting, redefining geography around a true day-in-the-life of a consumer. Marketers must move beyond targeting consumers based on their proximity to a retail store. Today, the focus must be on where a shopper “lives” throughout the day, taking into account the full spectrum of multimedia data sources.
Define the Audience With Offline and Online Data and Insights
Pairing what is known about consumers from both offline and online data provides a holistic view of a brand and retailer’s best target. Offline data, such as demographics, lifestyle and purchase habits, can help identify high-value locations. Alternatively, online data captured from digital devices brings real-time, consumer-centric insight that, when paired with offline data, delivers a richer picture of the target audience and how, when and where to activate them.
View Media as Complementary, Not Competitive
Today, consumers need relevant, multimedia touchpoints to inform and accelerate their paths to purchase. Linking them by audience and location produces media efficiencies, uniformity in messaging and cross-channel optimization. For example, print and digital media don’t have to compete for a consumer’s attention; but rather, they can provide marketers with an opportunity for another complementary touchpoint throughout the course of the day.